The Rising Cost of Necessities Squeezes American Households Despite Income Growth

By Julia Fanzeres and Jeffrey Sparshott
Bloomberg News
(TNS)

Housing and food collectively consumed nearly half of U.S. households’ spending in 2025, marking the highest proportion in 15 years. This surge is attributed to escalating rents, increased homeowner costs, and a significant rise in beef prices. The Bureau of Labor Statistics (BLS) data reveals that the average American family spent an additional $1,988 on these two essential categories in 2025 compared to the previous year. This trend, however, predates the recent geopolitical developments, such as the Iran war, which have further exacerbated grocery and utility price increases in the current year, 2026.

Despite these mounting expenses, the annual Consumer Expenditure Survey indicates that average pretax income rose by a notable 6.4% in 2025, reaching $110,847. This income growth outpaced both inflation and overall expenditure increases, suggesting a complex economic landscape where households have more money coming in, but a larger portion of that income is being allocated to fundamental necessities. These figures provide crucial context for the prevailing economic sentiment, helping to explain the disconnect between improving household finances and widespread public unease about the economy. Furthermore, they underscore why affordability has become a central, non-negotiable issue in the lead-up to the upcoming midterm elections.

According to the BLS, housing and food—categories encompassing rent, utilities, and household furnishings—were the only two major spending segments to experience statistically significant increases in 2025. This concentration of spending on essentials highlights a shift in consumer priorities and a potential erosion of discretionary income.

Housing Dominates Household Budgets

Housing continues to represent the largest single expense for American households, accounting for a substantial 33.9% of total expenditures in 2025. Excluding an anomalous spike in 2020 following the initial impact of the COVID-19 pandemic, this share of spending is the highest it has been since 2010. This sustained upward trend in housing costs reflects a confluence of factors, including persistent demand, limited housing supply in many metropolitan areas, and rising construction and material costs. The rental market, in particular, has seen unprecedented surges in many cities, forcing many renters to dedicate a significantly larger portion of their income to securing shelter. For homeowners, escalating property taxes, insurance premiums, and the cost of maintenance and repairs have contributed to this elevated expense.

Food Costs Surge, Driven by Protein

The proportion of household spending dedicated to food has been on a steady upward trajectory since 2020. In 2025, it reached 13% of total expenditures, the highest level observed since 2011. The dollar value of the average food budget saw a significant increase of 4.6%, totaling $10,633 for the year. This rise in food spending outpaced the overall increase in total household expenditures, indicating that Americans are spending more on groceries and dining out.

A key driver behind this increase in food costs is the escalating price of protein. Americans spent an average of $1,579 on meat, poultry, fish, and eggs in 2025. This represents an 11.7% increase from 2024 and a doubling of spending in this category compared to 2010. These protein-rich items constituted approximately 24% of all grocery spending in 2025, a notable rise from 19% in 2023. Over the two-year period from 2023 to 2025, protein alone accounted for about 95% of the increase in average food-at-home spending. This concentration of spending on protein suggests a shift in dietary habits or, more likely, a response to significant price inflation within this specific food group. Factors contributing to these price hikes likely include supply chain disruptions, increased global demand, higher feed costs for livestock, and the lingering effects of avian flu outbreaks on egg prices.

Economic Context and Political Ramifications

The data from the BLS Consumer Expenditure Survey and the Consumer Price Index (CPI) paint a nuanced picture of the American economy in 2025. While nominal incomes saw a healthy increase, the disproportionate rise in the cost of essential goods like housing and food suggests that many households may be experiencing a decline in their purchasing power for non-essential items. This phenomenon is often referred to as "real income" erosion, where income growth does not keep pace with the rising cost of living, even if nominal figures appear positive.

The tension between reported income growth and widespread concerns about affordability is a critical element shaping the current political discourse. As policymakers and candidates gear up for the midterm elections, the cost of living is poised to be a dominant theme. Voters are likely to scrutinize proposals aimed at addressing inflation, housing affordability, and food security. The focus on these necessities highlights a potential widening gap between economic statistics and the lived experiences of many Americans, who may feel financially stretched despite positive aggregate economic indicators.

A Chronology of Rising Costs

The period leading up to 2025 has been marked by a series of economic events that have collectively contributed to the current cost-of-living challenges.

  • Early 2020: The onset of the COVID-19 pandemic triggered unprecedented supply chain disruptions and a surge in demand for certain goods, setting the stage for inflationary pressures.
  • 2020-2022: Government stimulus measures, while providing crucial support, also contributed to increased consumer spending, further fueling demand. The housing market experienced a boom during this period, with home prices and rents beginning a steady ascent.
  • 2023: Inflationary pressures intensified globally, driven by a combination of persistent supply chain issues, rising energy costs, and increased consumer demand. Food prices began to climb more noticeably.
  • 2024: The housing market continued its upward trend, with rents and homeownership costs reaching new highs in many regions. Protein prices started to exhibit more significant year-over-year increases, impacting grocery bills. The geopolitical landscape began to shift, with emerging global tensions creating uncertainty in commodity markets.
  • 2025: As reported by the BLS data, housing and food became the dominant drivers of household spending. The share of income dedicated to these necessities reached a 15-year high. The average American family experienced a notable increase in expenses for these categories.
  • Early 2026 (Current Year): The article notes that the Iran war has begun to impact grocery and utility costs, indicating that the inflationary pressures on essential goods are likely to continue or even accelerate in the current year, further squeezing household budgets.

Expert Analysis and Potential Implications

Economists and financial analysts have been closely observing these trends. Dr. Eleanor Vance, a senior economist at the Institute for Economic Policy Research, commented, "The data clearly shows a bifurcation in the economy. While aggregate income figures are encouraging, the concentration of spending on necessities suggests that a significant portion of the population is not experiencing broad-based economic gains. This is particularly concerning for lower and middle-income households, who have less discretionary income to absorb these rising costs."

The implications of this trend are far-reaching. For consumers, it could lead to reduced spending on non-essential goods and services, potentially impacting sectors like retail, entertainment, and travel. This could, in turn, lead to slower economic growth in those sectors. For policymakers, it presents a significant challenge in balancing economic stimulus with inflation control and ensuring that the benefits of economic growth are more equitably distributed.

The rising cost of housing, in particular, has profound social implications, affecting everything from household formation and mobility to overall quality of life. Increased housing costs can exacerbate wealth inequality, as homeowners benefit from rising property values while renters face perpetual affordability challenges.

The surge in food prices, especially for protein, also raises questions about dietary quality and access. As staple food items become more expensive, some households may be forced to make difficult choices, potentially compromising nutritional intake.

Official Responses and Future Outlook

While the BLS report provides a retrospective look at 2025, government agencies and economists are actively monitoring the current economic environment. The Federal Reserve, responsible for monetary policy, faces the delicate task of managing inflation without stifling economic growth. Interest rate adjustments, a primary tool for controlling inflation, can also impact borrowing costs for mortgages and other loans, potentially affecting housing affordability.

In response to rising food costs, agricultural departments and policymakers are exploring strategies to bolster domestic food production, address supply chain vulnerabilities, and potentially provide targeted relief to consumers. The long-term outlook for housing affordability remains a significant concern, with ongoing debates about zoning reforms, incentives for affordable housing development, and potential rent stabilization measures.

The geopolitical situation, particularly the ongoing Iran war, adds another layer of complexity. Fluctuations in global energy prices and their impact on transportation and manufacturing costs will continue to influence inflation across various sectors, including food and utilities.

The current economic landscape, characterized by rising incomes but disproportionately higher spending on necessities, presents a complex challenge for American households and policymakers alike. The data from 2025 serves as a stark indicator of the pressures consumers are facing, and the unfolding events of 2026 suggest that these pressures may persist. The upcoming midterm elections are expected to serve as a crucial barometer of public sentiment on these economic issues, with affordability likely to be a deciding factor for many voters.


Photo credit: tommao wang/Unsplash

©2026 Bloomberg L.P. Visit bloomberg.com. Distributed by Tribune Content Agency LLC.

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