A pivotal one-hour webinar, scheduled for Tuesday, November 17, at 1:00 PM ET, will delve into the critical implementation considerations for tax automation. Sponsored by Thomson Reuters, the event aims to equip tax and accounting professionals with the knowledge to identify technologies that best align with their firm’s operational needs and strategic objectives. Participants will emerge with a robust framework for evaluating automation solutions and actionable strategies for seamless integration into existing tax preparation workflows.

Understanding the Evolving Landscape of Tax Technology
The tax and accounting industry is undergoing a significant technological transformation, driven by the relentless pursuit of efficiency, accuracy, and enhanced client service. Automation, once a nascent concept, is now a cornerstone of modern practice management. This webinar arrives at a crucial juncture, as firms grapple with increasing data volumes, complex tax regulations, and the imperative to deliver faster, more accurate results. The drive towards digital transformation is not merely about adopting new software; it’s about fundamentally rethinking how tax preparation is conducted, from client onboarding to final filing and beyond.
The demand for sophisticated tax software has surged in recent years. According to a report by Grand View Research, the global tax software market size was valued at USD 15.8 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 10.5% from 2023 to 2030. This growth underscores the industry’s commitment to leveraging technology to overcome challenges and unlock new opportunities. The webinar’s focus on identifying the right technologies for a firm’s specific needs is therefore paramount, preventing costly missteps and ensuring a meaningful return on investment.

Key Learning Objectives and Program Details
The webinar is designed to provide practical, actionable insights. While specific learning objectives were not detailed in the initial announcement, the overarching goal is to empower attendees with the understanding necessary to make informed decisions about automation. This typically includes:
- Identifying core operational needs: Understanding the unique challenges and bottlenecks within a firm’s current tax preparation process.
- Evaluating automation technologies: Developing criteria for assessing the suitability and effectiveness of various software solutions.
- Strategic integration planning: Creating a roadmap for implementing new technologies without disrupting existing workflows.
- Maximizing ROI: Ensuring that automation investments lead to tangible improvements in efficiency, accuracy, and profitability.
The program is classified as "Basic" in level, requiring no prior prerequisites or advance preparation, making it accessible to a broad audience. The field of study is Information Technology, a critical area for any firm looking to modernize. The delivery method is "Group Internet-Based," allowing for widespread participation. Attendees are eligible for 1 recommended CPE credit per 50-minute session, recognizing the educational value of the content.

Expert Insights from Thomson Reuters and CPA Practice Advisor
The webinar features Carrie Bellinger, a Senior Solutions Consultant at Thomson Reuters. Bellinger possesses extensive experience partnering with tax and accounting professionals to optimize their operations through strategic technology implementation. Her role involves identifying workflow challenges and delivering solutions that drive efficiency and measurable impact. This practical, hands-on experience positions her as a valuable resource for attendees seeking to navigate the complexities of tax automation.
Moderating the session is Isaac M. O’Bannon, the managing editor and digital content manager for CPA Practice Advisor. With two decades of experience covering professional accounting, taxation, business productivity, and consumer technologies, O’Bannon brings a deep understanding of the industry’s technological landscape. His background as a consultant for various technology firms, including those in the San Francisco, Denver, and Tulsa areas, further solidifies his expertise in evaluating and communicating the value of technological solutions. His experience also includes serving prominent clients such as Logitech, Polycom, Hilti, Microsoft, the Stanford Research Institute, and the University of Oklahoma’s College of Engineering. As a U.S. Navy veteran, O’Bannon’s disciplined approach to content curation and industry analysis is well-established.

This collaboration between Thomson Reuters, a leading provider of tax and accounting solutions, and CPA Practice Advisor, a trusted source of independent information, highlights the webinar’s commitment to delivering unbiased and actionable insights. CPA Practice Advisor‘s mission to provide unbiased, independent information on technologies available to practicing public accountants and tax professionals is a cornerstone of its editorial philosophy, ensuring that attendees receive objective guidance.
The Thomson Reuters Tax Automation Suite: A Comprehensive Solution
The webinar will likely highlight the capabilities of the Thomson Reuters Tax Automation Suite. This integrated solution is designed to create a seamless, automated end-to-end tax workflow. Key components of the suite include:

- UltraTax CS: A leading 1040 tax preparation solution for compliance.
- SurePrep 1040SCAN: A powerful tool for efficient data extraction from client documents.
- SafeSend: A platform for secure client document gathering and return delivery.
By unifying client data gathering, preparation, compliance, and delivery into a single system, the Thomson Reuters Tax Automation Suite aims to eliminate inefficient workflows and significantly reduce the time spent per tax return. The company estimates that firms can save up to two hours per return by leveraging this integrated approach. The suite’s real-time visibility across all returns enables firms to complete work considerably faster, compressing processing times from days to hours, and even hours to minutes, all while benefiting from the trusted expertise and support of Thomson Reuters. This level of integration is crucial for firms seeking to streamline operations and improve client satisfaction.
Registration and Continuing Professional Education Compliance
Participation in this valuable webinar is free of charge, underscoring Thomson Reuters and CPA Practice Advisor‘s commitment to advancing the profession. Registration is straightforward and can be completed online via a provided link: https://event.webcasts.com/starthere.jsp?ei=1782063&tp_key=bbe949680e&sti=website.

For those seeking Continuing Professional Education (CPE) credits, CPA Practice Advisor is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of CPE on the National Registry of CPE Sponsors. This registration ensures that the credits earned from this webinar will be recognized by state boards of accountancy, though state boards retain the final authority on the acceptance of individual courses. Attendees with questions or concerns regarding administrative policies can contact Isaac O’Bannon directly at [email protected]. Complaint resolution for any issues related to the webinar’s CPE sponsorship can be directed to [email protected].
Broader Implications for the Tax and Accounting Profession
The increasing adoption of automation in tax preparation has far-reaching implications for the profession. It signifies a shift from manual, labor-intensive processes to more strategic, technology-enabled functions. This transition allows accounting professionals to:

- Focus on higher-value activities: By automating routine tasks, professionals can dedicate more time to complex tax strategy, client advisory services, and business development.
- Enhance accuracy and reduce risk: Automation minimizes the potential for human error, leading to more accurate filings and reduced risk of penalties and audits.
- Improve client experience: Faster turnaround times, increased transparency, and more proactive communication contribute to a superior client experience.
- Attract and retain talent: Firms that embrace technology are often more attractive to younger professionals who are digitally native and expect modern tools.
The trend towards automation is not a fleeting one; it is a fundamental evolution of the tax and accounting profession. As highlighted in recent industry news, companies like Canopy are releasing AI-powered tax workflow automation, and Crowe is expanding its use of Alteryx to operationalize AI for tax departments. Black Ore is unveiling robust tax automation for small firms, and Tipalti is introducing new treasury solutions, all pointing towards a comprehensive ecosystem of technologies designed to enhance efficiency and intelligence within financial operations. These developments underscore the growing competitive imperative for firms to adopt and adapt to these transformative technologies.
Accessing this Free Resource
To gain access to this free webinar and unlock a wealth of resources, including whitepapers, reports, newsletters, and further continuing education opportunities, professionals are encouraged to register. A simple sign-in process provides access to these valuable tools. For existing users, a quick login option is available. CPA Practice Advisor also offers a comprehensive FAQ section for any user inquiries. The platform’s commitment to providing free, high-quality content reflects its dedication to supporting the ongoing professional development and technological advancement of the tax and accounting community. This webinar represents a significant opportunity for practitioners to gain a competitive edge in an increasingly digital world.








